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Professional quality products formulated to enhance the colour and
condition
of grey / white & blonde hair
Launched in the 1970s as the first brand to capture the “grey market” with
a range of
professional quality products specifically designed for
grey/white hair. Contains
Violet colour pigments & Keratin care active
ingredients to enhance silver tones,
counteract yellowing/dullness
characteristic of grey & white & reduce undesirable
brassy tones in
blonde hair.
Purchased by Keyline from Henkel & Schwarzkopf in 2008.
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