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Traditional preparations for wet-shaving
Brand leader
(volume) in Shaving Foam in Independent Pharmacy
Erasmic dates back to the 1880's when it was owned
by soap specialists,
Joseph Crosfields of Warrington.
In its early days, it comprised a wide range
of
floral soaps, expanding into perfumes and cosmetics.
Later, the name became synonymous with shaving
soaps. Crosfields was acquired by Levers Brothers
(now
Unilever) in the 1920's, and the massive Erasmic
factory at Warrington
was completed in 1923. Keyline
acquired the Erasmic brand in 1994.
Now an extensive line of shaving products,
Erasmic is widely available
in pharmacy and drugstores. |
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